How do I configure talent communities?

Table of Contents

• Overview
• Adding Candidates to Talent Communities & Creating New Communities
• Creating Multiple Communities
• Creating Talent Community Signup Forms
• Creating Nurture Campaigns and Other Talent Community Communications
• FAQ

Overview

In Findem, talent communities are groups of potential candidates (part of your CRM) who may have expressed interest in your company or its opportunities but may not be actively applying for specific roles or currently in consideration for an active role. Utilizing talent communities will allow you to create various types of campaigns for those added and develop relationships over time with interested candidates.

The benefits of talent communities for hiring teams include:

• Improved candidate engagement and experience
• Access to a steady stream of qualified candidates
• Reduced time-to-fill and cost-per-hire
• Enhanced employer brand and reputation
• Greater flexibility and agility in responding to changing talent needs

Some examples of talent communities include:

1. Candidates Sourced from Findem
   • Interested, Not Right now - Re-engage
   • Contacted, No response, Silver Medalists
2. Signed up via Talent Community Form (from website, event etc.)
3. Candidates from ATS
   • Interviewed in the past, re-engage (top tier)
   • Reached out to in the past, no response, re-engage (top tier)
   • Applied in the past, re-engage
4. CRM Upload
   • Individual Candidate upload (could be from a referral, LinkedIn profile, resume etc.)
   • LinkedIn List
   • Event List
   • Webinar List
5. Talent Community Form
   • Candidates that were directed to fill out the Talent Community Form (from website, event, etc.)

How Do I Add New Candidates to My Findem Talent Community?

From within any project, each candidate will show the option to Add to Talent Community. Clicking this option will open up a list of any existing communities created, as well as the option to add a new community.

Title your community accordingly and add an optional description. Finally, add any applicable tags to your community for easier searching later on. When finished, click Save.

Can I Create Multiple Talent Communities?

Yes! From the CRM menu in the side navigation bar, click Talent Communities. Here you'll see the list of any existing communities created by your team. You can add a new community by clicking New Community in the top right, or make any changes to existing ones.

You can also add multiple candidates at once by using filters to select a group of candidates. Be aware that there might be system limitations on the number of candidates you can bulk select and move at one time. If you encounter any issues with bulk selection or if you're unable to add all selected candidates to a Talent Community, contact Findem support for assistance.

Creating Talent Community Signup Forms

The Talent Community Form Template is used to get people to sign up for communications from your team. This is a form (typically found on your company's career page) for potential candidates interested in joining or learning more when there are no open roles currently available. Candidates can fill out the form specifying roles they're interested in. This allows you to add them to a talent community and proactively nurture them. As a result, you can hire quickly when a suitable role becomes available.

Creating Nurture Campaigns and Other Talent Community Communications

To create a new campaign for members of a talent community, navigate to Nurture Campaigns, then New Campaign. Here you'll see the content edit modal, where you can construct an entire campaign, step-by-step. Each email can be crafted with the format of your choice.

Assign your campaign to the applicable talent community, then either create a rolling campaign from scratch, a newsletter or choose from an already existing template.

When creating a new Nurture Campaign, be aware that it initially assigns only marketing contacts by default. If your campaign shows fewer recipients than your Talent Community's total size, you'll need to manually select 'All candidates' during campaign creation or use the 'Add recipients' option afterward.

What is the difference between rolling campaigns and newsletters?

A rolling campaign dispatches emails to members of the talent community according to a rolling schedule. Regardless of when they were added to the campaign, recipients always receive the first email.

Newsletters distribute emails to entire talent communities on predetermined dates. Recipients added after these dates will only receive future scheduled emails, unlike the rolling campaigns that send past emails. A newsletter is similar to a newspaper. You wouldn't send someone a newspaper from three weeks ago with outdated content. A new subscriber will only receive the latest content.

Campaign ideas for those in talent communities:

1. Nurture campaigns for passive candidates: Many talented individuals may not be actively looking for new opportunities but are open to considering them if the right opportunity arises. Talent communities provide a platform to stay connected with these passive candidates, keeping them informed about company news, industry trends, and future job opportunities.
2. Talent pipeline development campaigns: By continuously adding new members to the talent community and maintaining relationships with existing members, hiring teams can build a pipeline of qualified candidates for current and future hiring needs. This proactive approach ensures that there is a pool of pre-screened and engaged candidates ready to be considered when positions become available, reducing time-to-fill and recruitment costs.
3. Targeted recruitment campaigns: Talent communities allow you to segment candidates based on various criteria such as skills, experience, interests and location. This segmentation enables targeted recruitment campaigns tailored to specific talent needs or diversity initiatives, ensuring that the right messages reach the right candidates at the right time.
4. Employer branding/marketing campaigns: A vibrant talent community can enhance your organization's brand by showcasing the culture, values and opportunities for career growth. Positive interactions within the community can help attract top talent and improve the company's reputation as an employer of choice.

Newsletter ideas for those in talent communities:

1. Company News: Share company achievements, new projects, or other news. This can help keep them interested in your company and its developments.
2. Educational Content: Share relevant industry news, blog posts, or other educational content. This shows that you're committed to their professional growth, not just filling a role.
3. Invitations to Events: Invite them to webinars, online events, or meet-ups relevant to their field. This can help them feel part of your company's community and keep them engaged.
4. Surveys: Send them surveys to understand their current job situation, career aspirations, or feedback about your hiring process. This shows that you value their opinion and are seeking to improve their experience.
5. Follow-ups: Regularly follow up with them to check in on their current job status, and reiterate your interest in considering them for future roles.

Talent Community Management FAQs

What is the profile limit for a standard talent community?
A standard talent community has a limit of 10,000 profiles. If you need to create one with more than 10,000 profiles, you'll need to request a migration to a "Large Talent Community" by contacting Findem Support, who can work with the development team to update your TC to handle larger profile volumes.

What is the recommended way to convert an existing Talent Community into a Large Talent Community?
The recommended approach is to clone your existing Talent Community and have the copy created as a Large Talent Community. Before cloning, allow any current campaigns running on the original community to finish so you don't need to backfill or correct campaign data. After the Large TC clone is created, set up a custom domain for the new community (custom domain setup is a separate step from cloning).

Should I stop or backfill existing campaigns when converting to a Large Talent Community?
No. It's better to let current campaigns run to completion on the original Talent Community. This avoids messy data changes and the need to backfill or correct campaign performance. After existing campaigns finish, start any new campaigns on the cloned Large Talent Community.

How can I confirm if my TC signup was successful?
To verify your talent community signup, check for a confirmation email, ensure you've entered all required information correctly, and contact the support team if you don't see your registration reflected in the system. Sometimes technical issues can prevent immediate registration visibility.

How do TC analytics display candidate additions over time?
Talent community analytics can show different perspectives of candidate data:

1) Weekly aggregation in analytics may show recent additions,

2) The UI might display the original 'added date' of candidates, which could include candidates added in previous years.

This means you might see a mix of recent and historical candidate additions in your reports.

What's the difference between talent community signups and talent community 'Added Date'?
The talent community signups report shows the number of candidates who signed up during a specific time period, while the talent community view might show the original 'added date' of candidates. This means candidates who signed up in a certain period might have already been in the talent community, leading to what might appear as discrepancies in reporting.

What is considered a 'large' talent community?
A talent community is considered 'large' when it contains more than 10,000 candidates. For such large communities, some analytics features like unsubscribe statistics will not be displayed to provide a more streamlined view of candidate engagement metrics.